Email marketing is one business tool that has been used by businesses since the early days of email. Despite being a more seasoned digital marketing tactic, many companies of all sizes fail to utilize email marketing to its fullest potential.
Christopher Lee, a Marketing Manager at WNY Holdings, discusses how email marketing can increase sales and attract new clientele to your business.
What is Email Marketing?
Email marketing gives business owners the option to communicate with prospective and existing clients through email. Email marketing campaigns typically serve a specific purpose. When used correctly, it can result in new sales, a more informed consumer base, and a more clearly defined and recognizable brand identity. It is one of the quickest, most scalable, and cost-effective marketing solutions offered to businesses today. Whether completed in-house or delegated to a marketing agency, email marketing is an easy tactic to reach your target audience base without breaking the bank.
How Email Marketing Can Help
Email marketing regulations have evolved over the years. One of the more recent policy evolutions requires the ability to opt-in or out of receiving emails from your business. Knowing who has opted in gives the marketer a better sense of which pockets of clientele are more interested in hearing about future sales and service offerings.