Utilizing Direct Messaging on Facebook Messenger and Instagram
Some people prefer to interact with brands online as opposed to contacting them through email or phone. Businesses should try to utilize Facebook and Instagram’s Messenger features to cater to those who prefer this communication medium. Bear in mind that how you respond to these messages can make or break a first impression. Ensure that your greeting is warm and polite, and if the first point of contact is automated, be sure you have a system in place to get all incoming messages answered promptly.