Traditionally, it was thought that sales are best generated through the direct promotion of a product or service. Direct methods include social media ads, pay-per-click (PPC) ads, and email sales letters.
Christopher Lee, WNY Holdings LLC Marketing Manager, agrees that traditional methods still bring results, but outbound marketing usually drives more sales at a decreased expense. Lee explores an alternative to outbound marketing called inbound marketing, which offers a few new benefits.
What is inbound marketing?
For businesses wondering how to get consumers to come to them, inbound marketing is the answer. Inbound marketing attracts consumers through tailor-made valuable content and experiences. It focuses on growing a brand by constructing deeper and more meaningful relationships with consumers and potential clients.
There are three avenues of application to choose from when exercising inbound marketing strategies: attract, engage, and delight. Valuable content and exchanges attract the consumer to trust and work with your business. Engaging with customers by pairing your solutions with their problems accelerates buying potential. Delight your customer by giving assistance and support to instill the confidence needed to commit to your product or service.
Why is inbound marketing so important?
An accurate analogy of outbound marketing is mass fishing in hopes of a bite. Consumers often strive to block outbound marketing tactics through caller-ID, spam filtering, or ad-blocking. In response to failing outbound marketing practices, the concept of inbound marketing was introduced in 2005. However, the methodology began to blossom in 2012.
What benefits does inbound marketing have over outbound marketing?
Outbound marketing usually cuts into people’s days with content they might read, but that they are not necessarily seeking. Inbound marketing generates the connections people desire by engaging individuals and solving their already-present problems. Its methodology revolves around uplifting consumers so that they feel valued, appreciated, and empowered enough to achieve their goals at any point in time with you. The mindset behind inbound marketing believes that the success of customers sits at the same level as the business’ success.
The mass marketing mentality that outbound marketing supports poses risks and is not easy on the wallet. Inbound marketing not only is a less expensive option, but its target advertising can also, over time, increase ROI.
Inbound marketing’s optimistic take is an excellent tool for positive brand awareness. The process’s strategic outlook gains trust from buyers when sales representatives encourage customers to do their research and organically discover your company. Such empowerment is uncommon in outbound marketing where buying pressures rule.
There are multiple growth opportunities when using inbound marketing. Exchanging conversations with your target audiences helps employees get to know their prospects better. The more accurately consumers are profiled, the more successful the improvements in products or services will be for future sales
About Christopher Lee
Christopher Lee is the Marketing Manager at WNY Holdings LLC – a digital marketing company that was started in 2018 to provide industry-leading marketing services for small businesses. Mr. Lee is focused on fostering a productive and stimulating working environment. This helps WNY employees grow and develop professionally, making them excited to come to work every day and grow along with the company and with their clients.