It seems as if every business these days has a website, but that is far from the factual case. In fact, many local business owners neglect to build a website, seeing the task as an unnecessary expense since they only operate locally. Unfortunately, the lack of an online presence only gives rise to competitors.
Christopher Lee, WNY Holdings LLC experienced Marketing Manager, helps small businesses generate an online presence and focuses on creating an excellent user experience that keeps customers coming back for more. Lee says that all organizations, even local ones, can receive advantages from a website, such as higher Google My Business (GMB) rankings, educate potential customers, showcase products or services. Below, Mr. Chris Lee shares seven benefits to building a website for your local business:
1. Get a Leg Up on Competition
Get ahead of the competition by building credibility through a website. A website can provide the tools to get on the online map, such as higher Google My Business (GMB) rankings, which can also get your website and brand in front of more people, ultimately helping target more extensive markets. It is also crucial for businesses, big and small, to continue to modernize to keep up with the competition in a forever evolving market.
2. Provide an Online Business Card
Instead of buying another round of business cards, save some paper by building a website. A website can act as an online business card that shares contact information, business location, and even offer a portfolio of information to those who visit.
3. Develop an Online Presence
During the past year, the pandemic revealed the importance of an online platform for local businesses. When social distancing and stay-at-home orders kept everyone behind closed doors, people looked to the internet for purchases and an avenue to still support local businesses. Ensure your business is discoverable when potential clients are looking for services or products in your niche market.
4. Better the Business Budget
Some local businesses lack a website due to the perspective that it is an unnecessary cost. However, a website can open the door to numerous opportunities to cut costs. Creating a website to do online business can save dollars on shop rent, utility bills, staff, and tax.
5. Receive Online Queries
A website is a great tool to build clientele. Phone calls are becoming a thing of the past as many small business owners with websites favor online queries. Websites can provide a contact form for customers to fill out, which sends a notification email to the business owner.
6. Vamp Up Customer Service
Facts reflect that a web presence will indeed improve a business’ customer service. A website offers a twenty-four hour, seven-day a week portal to be available for consumers’ questions, concerns, and comments. Fast and helpful replies to customers prove significantly beneficial for returning buyers in the long run.
7. Stay Relevant and Informative
A website is an excellent place to keep your business up with the times. Websites offer blog platforms to provide free and valuable information and educate potential, current, and new clients through continuous new content that will keep customers coming back for more.
About Christopher Lee
Christopher Lee is the Marketing Manager at WNY Holdings LLC, a customer-focused digital marketing company that was started in 2018 to provide tailored marketing strategies for small businesses. Christopher Lee assists clients with all their digital marketing needs, from content marketing, web, and graphic design, media creation, SEO, all the way to Facebook advertising.