Digital marketing is a highly effective way to connect people and products. Almost instantaneously, marketers can know what products and services you are interested in learning more about. In this article, marketing expert Christopher Lee of WNY Holdings talks about six powerful digital marketing methods.
Digital marketing is the business discipline of connecting a target audience with products and services they are likely to need. Just like the roadside billboards, magazine ads, and telephone book yellow pages of yesteryear, digital marketing methods and tools help people know where they can find the products they need.
Unlike the marketing mediums of past decades, digital marketing is designed to be surgical in its approach. Rather than broadcasting a generic message to everyone it reaches, digital marketing employs tools to help marketers know what each individual that uses the internet is likely to be interested in buying.
Before we dive into each of the following six popular digital marketing mediums, let’s highlight an essential marketing tool common among each of them. This common tool is SEO.
SEO (search engine optimization) is a technique that optimizes a website to get a higher search ranking. There are specific parameters that search engines like to see and that enhance a website’s position on the search engine results page (SERP). SEO is the art of creating websites and their content to obtain the best SERP possible.
1 Website Marketing: The basic building block of the internet and digital marketing is the website. Every other digital marketing method relies on or interacts with websites. In many cases, the purpose of digital marketing has been achieved when a user accesses a website and makes a purchase.
2 Pay-Per-Click (PPC) Advertising: One important way that digital marketers help people find what they are looking for is PPC advertising. Website owners can display ads on their site and receive a small commission each time someone clicks on an ad to access the advertiser’s website. To find the best website on which to place an ad, marketers rely on SERP rankings produced by SEO techniques.
3 Email Marketing: This marketing technique is still very effective. Email SPAM is a four-letter word in every sense, but email marketing still ranks high on the list of digital marketing methods that produce results.
4 Social Media Marketing: Ads intermingled with posts in your social media feeds are among the most popular marketing tools. When clicked on, these ads will deliver a user to a website where marketers will provide additional information to entice the user to take the next step toward making a purchase.
5 Affiliate Marketing: Marketers know that if a positive message is presented from someone that the audience knows and likes, the message will be more effective. That’s why marketers use affiliate marketing to pay social media influencers and entertainment stars to talk about their products and services.
6 Content Marketing: Content marketing uses all of the aforementioned marketing methods to reach and connect with a specific audience. Content delivering a marketer’s message is crafted using sophisticated SEO techniques and posted on a website. Social media and PPC ads are engaged to drive an audience to the content, where email addresses are often collected to establish a permanent connection with the audience.
About Christopher Lee
Christopher Lee is the Marketing Manager at WNY Holdings LLC, a customer-focused digital marketing company that was started in 2018 to provide tailored marketing strategies for small businesses. Christopher Lee assists clients with all their digital marketing needs, from content marketing, web, and graphic design, media creation, SEO, all the way to Facebook advertising.